From December 2 to 6, AWS re:Invent 2024, the world’s largest cloud computing event, took place in Las Vegas. Now in its 13th year, the conference gathers IT experts, developers, and industry leaders to explore the latest in cloud innovation.

Flitto participated in AWS re:Invent as part of the K-SaaS Pavilion, representing Korea’s innovative SaaS (Software-as-a-Service) companies. Supported by the Ministry of Science and ICT and NIPA, the booth showcased Flitto’s advanced AI interpretation solutions.

In this post, we’ll dive into the key highlights of AWS re:Invent 2024, from groundbreaking cloud innovations to Flitto’s showcase of AI interpretation solutions.

Key Highlights from AWS re:Invent 2024

Before diving into Flitto’s activities, let’s first take a closer look at AWS re:Invent itself. The event featured keynotes, innovation talks, workshops, and technical demos, with Generative AI taking center stage. Here are some key highlights.

Amazon Nova Foundation Models

Amazon Nova is a new generation of foundation models available exclusively in Amazon Bedrock. It offers advanced intelligence and high price performance for a wide range of generative AI tasks. It includes two model categories: Amazon Nova understanding models that accept text, image, or video inputs to generate text output, and Amazon creative content generation models that accept text and image inputs to generate image or video output.

AWS EC2 Trn2 Instances and UltraServers

Amazon EC2 Trn2 instances, powered by Trainium2 chips, offer faster and more cost-effective AI model training. Trn2 UltraServers connect multiple instances for even greater performance, boosting training speed and real-time AI response times.

Amazon Bedrock Model Distillation

Amazon Bedrock Model Distillation allows users to use smaller, faster, and more cost-effective models with nearly the same accuracy as larger ones. These models are up to 500% faster and 75% cheaper. With Model Distillation, customers can select a ‘teacher’ model whose accuracy they want to achieve for their use-case and then select a ‘student’ model that they want to fine-tune.

AWS re:Invent 2024 keynote session

Flitto at AWS re:Invent 2024

At AWS re:Invent 2024, Flitto joined the K-SaaS booth alongside seven other companies, showcasing its AI language solutions all supported by AWS infrastructure. Visitors had the opportunity to explore three innovative services: Live Translation (an AI interpretation solution for global conferences), Chat Translation (a multi-user conversational AI interpretation solution), and Chat Translation Enterprise (a 1:1 conversational AI interpretation solution using transparent displays). A key highlight was the chance to experience Flitto’s upcoming service, Chat Translation. It offers exceptional accessibility by enabling users to engage via their personal devices.

To share the on-site reactions, here are some testimonials from Flitto’s Sales Manager who attended the event.

At AWS re:Invent, Flitto received an enthusiastic response from visitors who shared personal experiences that highlighted the persistent language barriers they face. One French attendee mentioned the challenges of holding meetings with colleagues at their Japan office due to language differences. Similarly, a Swiss participant recalled difficulties holding a conference in Brazil, where many locals struggled to understand English. These conversations reinforced the need for Flitto’s solutions in diverse business settings.

Visitors were particularly impressed by the speed and accuracy of Flitto’s AI simultaneous interpretation services. They even exclaimed, “Is this really happening in real-time? How is it so accurate and fast?” Not to mention, the ability to support up to 38 languages was also highly appreciated.

Why Flitto Stands Out

One of the key reasons Flitto’s AI simultaneous interpretation solutions stood out at AWS re:Invent was the exceptional accuracy. Many visitors were curious about what made our solutions so precise. The answer lies in Flitto’s extensive, high-quality language data, collected through our unique crowdsourcing platform. With over 140,000 global participants, our platform efficiently produces and validates language data through a gamified process. At the event, showcasing our language solutions naturally led to introducing our high-quality language data behind it.

In fact, the excellence of our data is further proven by Flitto’s growing success in global experts. This year alone, Flitto achieved $5 million in experts, receiving an award from the Korea International Trade Association. This milestone follows steady growth, from $1 million in 2020 to $3 million in 2022. A significant portion of these exports comes from language data, as Flitto regularly supplies biggest global technology companies including Microsoft, Amazon, and Samsung, with language data, tailored to their needs.

Awards received for achieving $5 million in exports in 2024

Wrapping up

AWS re:Invent 2024 brought together tech leaders to explore the future of cloud computing. It was a great honor to participate in the event as one of Korea’s leading SaaS companies. Throughout the event, we were reminded of the crucial role that data plays in driving the high accuracy of AI translation. Moving forward, Flitto will continue to enhance and refine our AI-powered language solutions, leveraging data to unlock even greater possibilities.

Flitto DataLab

CEO Simon Lee

CPO Simon Lee

Business Registration Number 215-87-72878

E-Commerce Registration Number 2014-SeoulGangnam-02858

Address (06173) 6F, 20 Yeongdong-daero 96-gil, Gangnam-gu, Seoul, Republic of Korea (169 Samsung-dong)

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